Willie Daniels has been appointed as Head of Bus and Coach for Harris Group's Irish and UK operations.

Kilbeggan man appointed to key role with commercial vehicles firm

Willie Daniels, from Kilbeggan, has been appointed to an important role with Harris Group, the Irish commercial vehicle distribution and retail firm.

The company today announced Mr Daniels' appointment as 'Head of Bus and Coach' for its Irish and UK operations.

The Westmeath man has a wealth of experience in the industry over 28 years, covering sales, account management, senior management and operations, and the Harris Group said he was equipped to lead the company's bus and coach division to new heights.

He will work closely with existing staff and customers to enhance the company's service offering and increase its market reach.

Commenting on his appointment, Mr Daniels said: "I am absolutely delighted to join a leading company like Harris Group.

"The vision, direction and drive of the senior team was key to me making my decision to join the company, and now we embark on a journey of enhancing our offering of fuel-efficient vehicles that will improve operators' bottom lines.

"A key focus for our division will be enhancing the after-sales service Harris Group is renowned for, while providing comprehensive advice and support to our customers when they are making procurement decisions for their future requirements."

Based on the Naas Road in Dublin, Harris Group is Ireland's largest retail sales centre for the commercial vehicle sector, with marquee brands including Isuzu, MAXUS and Higer Bus & Coach.

The company is also the largest parts distribution centre in the country, and it is a recognised leader in the future of motoring both in Ireland and the UK.

Commenting on Mr Daniels' appointment, CEO of Harris Group, Denise Harris, said: "We are thrilled to have Willie Daniels join our team at a time of change in the industry. With the government’s net zero ambitions, Harris Group is keen to help decarbonise the national bus and coach fleet, and Willie will play a key role in enabling this transition."