Athlone Town agrees kit deal with Spanish sportswear firm

Athlone Town FC kicked off 2013 by announcing that it's agreed a multi-year contract with Spanish sportswear firm Joma. Joma, which produces the kits for clubs such as Valencia, Getafe, Fiorentina and Standard Liege will provide Athlone's playing kit and leisurewear. The deal marks Joma's first partnership with a League of Ireland outfit, and the local club said it was "delighted to be the firm's flagship club as they grow their brand in the country." Joma will partner with the club on the renovation and improvement of the club shop at Athlone Town Stadium which will see an improved and consistent selection of quality merchandise available for purchase. Speaking about the deal, Athlone Town FC's CEO, John O'Sullivan, stated: "We're delighted to have a company of Joma's international standing working closely with Athlone. "While Joma is taking first steps into the Irish market, it is one of the biggest sportswear manufacturers in the world and we have no doubt that they will secure a large portion of the Irish market in coming years." "We are particularly excited by the plans for the club shop, where Joma will provide support. It forms plans that will be executed over the coming year to make the Stadium a more hospitable and comfortable location for supporters and visitors alike." Athlone Town's first day of pre-season training takes place this coming Saturday at Athlone Institute of Technology.