Tayto crisps: our most missed food when abroad

Tayto Crisps has been named the ‘most-missed’ food by Irish emigrants, according to a major survey.
The popular crisp brand held the top position for four years running until Kerrygold came out on top in 2017.
According to the data, 32% of the returned Irish emigrants surveyed said that they missed the iconic crisp brand ‘a lot’ while overseas, 18% ‘miss it a little’.
Other brands that made the top five most-missed products by Irish people living abroad, or who have lived abroad are: Cadbury chocolate is missed a by 31% of those surveyed, Barry’s tea by 28%, Kerrygold butter by 27%, and Denny rashers and Guinness both by 19%.
Somewhat surprisingly, Guinness is ‘not missed at all’ by 48% of those surveyed.
The findings come from the sixth annual ‘Diaspora Decides’ study, undertaken by Behaviour & Attitudes on behalf of Checkoutmagazine.
Stout (66%) tops the list of products that are considered to be of better quality in Ireland than they are abroad. 
This is followed closely by other firm favourites, such as milk (58%), butter (58%), meat (58%), tea bags (54%), prepacked bacon/rashers (52%), prepacked sausages (51%), and dairy spreads/margarine (40%).