Jones Oil among brands to become known as Certa Ireland

DCC Oil Ireland has announced that it has rebranded to Certa Ireland with all its consumer-facing brands to adopt the brand, Certa.

The new branding represents the growth of the company over the past three decades and will see each of its six consumer brands, Emo, Campus Oil, Jones Oil, Certa, CC Lubricants and Source Lubricants fall under the same umbrella brand.

This will see all its operations repurposed with the new brand name in the coming weeks.

As Ireland’s largest network of pay@pump forecourts, with 37 nationwide, the move will see 18 home heating depots nationwide be rebranded to Certa over the next number of weeks.

It is expected that the consolidated brand will provide an opportunity to deliver enhanced commercial performance through improved pricing power, a stronger distribution model, and a broadening of its customer base.

In addition, the centralised customer service will deliver a personal touch that also allows Tesco Clubcard holders to be awarded points on both home heating and fuel at the forecourts.

Andrew Graham, MD Certa Ireland, said “Today is a very exciting day in the next step in the evolution of our business as we bring our 332 colleagues and six brands under the same umbrella. While the Certa brand is now nationwide, we look forward to continuing to engage with our customers locally and provide them with a more seamless service than ever before.”