Aldi reopens Athlone “Project Fresh” store
Aldi’s Athlone “Project Fresh” store has reopened its doors to customers following an extensive renovation project, which has seen the store completely refurbished and closed for some days. Project Fresh sees Aldi invest a further €60m in revamping the layout and design of all of its 146 stores nationwide.
The newly refurbished store has received a full makeover in line with Aldi’s Project Fresh design. Aldi’s Project Fresh store layout was recognised at the Checkout National Retail Supplier Awards, by scooping the Best New Store Build award for Aldi’s Ennistymon store, one of Aldi’s first Project Fresh stores.
Featuring the new layout, the Athlone store offers a wide selection of fresh food at the front, hi-spec fixtures and fittings and new product category signage that provides a more efficient and hassle-free shopping experience.
The store will be powered by 100% green electricity. Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. Aldi has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies.
Operating four stores inWestmeath, Aldi has become an established part of Westmeath’s retail landscape, proving very popular with shoppers for bringing greater competition, choice and value for money. Aldi employs 92 full time staff in Co. Westmeath, spending €5.2m on wages annually.
Aldi’s Athlone store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities daily. The store has donated over 17,500 meals to its charity partners to date. Aldi’s Athlone store is also part of Aldi’s Community Grants network, with S.V.P. Kinnegad, the South Westmeath Hospice and Westmeath SPCA availing of availing of the €500 bursary grant last year in Co. Westmeath.
Speaking at the reopening, Robbie O'Donnell, Athlone Store Manager said: “The Project Fresh revamp of our store is great news for our local customers in Athlone. Its new spacious design makes for a very easy and enjoyable shop.”
“Our commitment to our Westmeath customers is we will never be beaten on price and will always provide the best value. Our Swap and Save campaign continues and the goal of this campaign is to remind shoppers about the saving that can be generated by swapping their weekly shop to Aldi.”